Peter Chou, chief executive of HTC, says the Taiwanese company is considering further acquisitions of media and content companies in order to step up its battle to become one of the world’s best-known smartphone brands.
“Having leading-edge technology is no longer enough. It needs to be a holistic experience of hardware, software and content. What users really care about are the day-to-day experiences,” Mr Chou tells the Financial Times.
HTC, which competes with Apple, Samsung and Nokia, has already acquired a number of content companies, including Saffron Digital, a UK video streaming company, which it bought for £30m this year and Onlive, the California-based games company, for $40m. HTC also spent $10m on a 10 per cent stake in KKBox, the Taiwanese online music service.