A prominent Chinese client’s tirade against Morgan Stanley on the country’s largest microblogging service has gone viral, the first time a global bank has become entangled in the country’s raucous internet culture.
In a rhymed rap-style post laced with bad language, Li Guoqing, chief executive of Chinese book retailer Dangdang, on Saturday accused the underwriters of the group’s New York IPO of undervaluing the company.
By Monday, the lyrics had been re-posted more than 6,000 times and attracted more than 2,700 comments.
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