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The importance of protecting consumer privacy

Sometimes when a big consumer technology company is caught failing to protect the privacy of its users’ personal information it is tempting to compare it to a child caught with one hand in the cookie jar. All those personal data are so valuable, how could anyone resist an illicit dip every now and then?

The danger, if junior doesn’t learn to keep his or her hands out, is that someone in a position of authority will try to put a tighter lid on the jar.

In other cases, though, there is a better analogy: the overpowered muscle car given as an 18th birthday present. It’s an awesome machine – but was it a good idea to put it in the hands of someone who has barely learnt to drive?

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