Companies spending by the bucket-load to expand into emerging markets should take a sideways glance at Carrefour. The French retailer was a pioneer, opening its first store in Asia in 1989. It planted flags all over the globe and became the world’s second biggest supermarket chain by sales, after Walmart. But recently it has been changing tack. Last year it left Russia just months after arriving. It has now begun to auction off stores in south-east Asia.
大把砸钱向新兴市场扩张的公司，不妨顺便看看家乐福(Carrefour)的情况。这家法国零售商是一位市场先驱，1989年就在亚洲开设了首家分店。该公司的业务遍及manbetx app苹果 各地，以销售额衡量，已成为manbetx app苹果 第二大超市连锁店，仅位居沃尔玛(Walmart)之后。但近来，该公司在改弦更张