China Unicom yesterday unveiled the damage caused by its attempts to grab market share amid the fierce competition sparked by the start of third-generation services in China last year.
The world’s second-largest mobile operator said its net profit dropped 62 per cent in the first half year-on-year after it spent more than half its mobile revenue on marketing measures including subsidies for devices such as the iPhone.
As Unicom has struggled to keep up with its two competitors in the pace of picking up new high-end subscribers, the company is suffering most from the fierce competition in the 3G segment.
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