Last Friday Penguin had a birthday party. There was no cake, just armfuls of new books, mostly classics with contemporary designs, celebrating the establishment of the company by Allen Lane 75 years ago to the day. Lane was one of the most disruptive forces in the history of book publishing. He challenged every notion of how a book should be packaged, priced and sold. He showed how publishers can add value in the journey from a finished manuscript to a book in a reader’s hands and, in the process, created the most distinctive brand in the industry.
上周五，企鹅出版社(Penguin)举办了社庆，没有蛋糕，只有一大堆新书，多为经典图书的新版设计，以此庆祝艾伦•莱恩(Allen Lane) 75年前创办公司延续至今的这段历史。莱恩是图书出版界最具“颠覆性”的人物之一，他挑战了图书装帧、定价和销售方面的各个理念。他展示了在从文本定稿到读者捧起书这一漫长旅程中，出版商如何增添价值，并在此过程中创建了出版界最具特色的品牌（企鹅）。
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