It should be no surprise by now that a ruthless focus on one number can lead investors down the wrong path. Yesterday Yum Brands' shares slipped backwards in spite of a decent set of results that met expectations without resorting to cosmetic tricks. The bad news: Chinese same-store sales growth was merely 4 per cent.
现如今,投资者因为无情地关注一个数字而走上歧途的事情,已不再新鲜。昨日,尽管百胜餐饮(Yum Brands)公布了一系列相当出色的业绩数字,没有耍什么粉饰门面的花招就实现了预期,但该公司的股价仍然出现了下跌。坏消息是:manbetx3.0 同店销售增幅仅为4%。
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