Obvious bets tend to offer little reward. Investors may be tired of Spain's budget deficit woes, but its football team is already a well-backed favourite to win the World Cup in South Africa, which kicks off on Friday. Picking England to lose in the semi-final on penalties, at around 12-to-one odds, is perhaps a better balance of risk and reward. Looking for stock market kickers requires similar creativity.
结果显而易见的押注往往没有多大回报。投资者或许已经厌倦了西班牙的预算赤字危机，但他们却大力支持该国足球队，认为在本周五开幕的南非世界杯(World Cup)上，它将是夺冠热门球队。押注英格兰队将因点球在半决赛中败北——赔率12-1左右——或许更好地平衡了风险与回报。寻找股市的“最佳球队”需要同样的创新思维。
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