Media companies would be better off handing their online video activities to Google's YouTube video-sharing site than pursuing home-grown efforts such as Hulu.com and the US cable industry's TV Everywhere initiative, according to senior Google executives.
“At some point in time it becomes an economic choice by the content owners. It's a matter of core competences,” Nikesh Arora, Google's president of global sales operations and business development, told the Financial Times.
Mr Arora said media industry efforts to replicate cable television's business model online through TV Everywhere were “clever”. The initiative, which is undergoing trials, aims to offer a full channel line-up to proven cable subcribers.
您已阅读42%（714字），剩余58%（997字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。