Sir Martin Sorrell, chief executive of WPP
Sir Martin Sorrell is the pugnacious chief executive of WPP, formerly known as Wire & Plastic Products and now the world's largest advertising agency by revenues.
After an apprenticeship with Saatchi & Saatchi, Sir Martin established WPP through a series of hostile takeovers. He created a group that spans the media world from PR and advertising to market research and political lobbying.
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