Ken Carroll is challenging a basic tenet in the global economy: that we all need to learn Mandarin Chinese to conquer the world's largest market – but that learning Chinese is boring. Mr Carroll, a Shanghai-based language teacher turned internet entrepreneur, says that does not have to be so: he has pioneered a painless podcast method for learning Mandarin, and nearly a quarter of a million people worldwide are using it on Chinesepod.com, which sends daily Mandarin lessons to iPods and Google phones around the world.
Chinesepod revenues have defied the global economic downturn, too, rising 250 per cent from December 2007 to the same month last year and climbing strongly again in January, according to the company. Study without suffering may sound too good to be true – but there seem to be plenty of people willing to listen to this particular siren song – especially now that more professionals are taking enforced vacations from the workforce, giving them time to learn new skills such as languages.
Investment analysts think education in China could even prove to be a recession-proof business. Bejing's National Office for Teaching Chinese as a Foreign Language says 40m foreigners studied Mandarin last year. Chinesepod is riding that wave: with China's economy expected to grow by 8 per cent this year – compared with a flat global economy – learning Chinese has rapidly begun to look like a clever investment.