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Meta’s AI-driven advertising system splits marketers
Meta的人工智能广告系统引发分歧

Social network claims successes with tool to counteract Apple’s privacy changes that resulted in billions in lost revenue
这家社交网络平台声称成功利用工具对抗苹果的隐私政策变化,该变化曾导致巨额收入损失。
Meta launched Advantage+, which uses AI to automatically generate multiple adverts according to the specific objectives of the marketer, such as whether a brand is seeking to sell products or win new customers

Meta’s efforts to overhaul its advertising technology in response to Apple’s privacy changes are leading to bumper results for brands but also fears from marketers they are being forced to relinquish too much control to the social media platform.

Meta为应对苹果(Apple)隐私政策的改变而全面改革广告技术的努力,为各品牌带来了更丰厚的业绩,但也让营销人员担心,他们正被迫将太多控制权拱手让给这家社交媒体平台。

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