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How Apple captured Gen Z in the US — and changed their social circles
苹果如何俘获美国Z世代?

Younger Americans prefer an iPhone over Android by huge margins, creating unusual pressure over how they communicate
苹果凭借其强大的生态系统将安卓用户排斥在外,以至于年轻消费者担心自己会因为没有iPhone而被社会排斥。
Gen Z users make up 34% of all iPhone owners in the US

Apple has captured Gen Z in the US so thoroughly that younger consumers fear being socially ostracised for not having an iPhone, a trend that will allow the tech giant to gain market share across multiple product categories.

苹果(Apple)如此彻底地俘获了美国的Z世代,以至于年轻消费者担心自己会因为没有iPhone而被社会排斥,这一趋势将使这家科技巨头在多个产品类别中获得市场份额。

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