Apple plans to nearly double the workforce in its fast-growing digital advertising business less than 18 months after it introduced sweeping privacy changes that hobbled its bigger rivals in the lucrative industry.
The iPhone maker has around 250 people on its ad platforms team, according to LinkedIn. On Apple’s careers website, it is looking to fill another 216 such roles, quadruple the 56 it was hiring in late 2020. Apple disputed the figures but declined to elaborate.
The digital ads industry has been on edge about Apple’s advertising ambitions since it launched privacy rules last year that upended the $400bn digital ads market, making it difficult to tailor ads to Apple’s 1bn-plus iPhone users.
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