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Cleaning up the online market in pre-owned watches

The business of buying and selling watches online is booming, but it can be risky. Enter Subdial — on a promise of transparency and with the backing of industry heavyweights
Ross Crane and Christy Davis, co-founders of London based Subdial

The booming secondary market in watches is often seen as a Wild West, where speculators push prices through the roof in search of big profits. But the founders of Subdial, a British online watch-trading platform, aim to make buying and selling pre-owned watches more community focused.

Subdial chief executive Ross Crane, who founded the business with Christy Davis in 2018, says many of his competitors are like “less reputable estate agents”, who “promise the moon to get a transaction, but then can’t fulfil it”.

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