Digital advertising: Battling the bots
线上广告与欺诈

Online fraud from software masquerading as genuine consumers is forecast to cost marketers up to $7bn this year — but the industry is finding such crime very hard to combat and even to detect, says Robert Cookson.
Online fraud from software masquerading as genuine consumers is forecast to cost marketers up to $7bn this year — but the industry is finding such crime very hard to combat and even to detect, says Robert Cookson.