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B&B Italia owner sketches out plan to become ‘LVMH of design’

PE-backed Design Holding wants to acquire more luxury interior brands

Design Holding has laid out ambitious plans to scoop up more luxury interior design brands while not ruling out a float, as the Italian group bets that a shift to hybrid working will spur demand for its high-end B&B Italia sofas and Louis Poulsen lamps.

Chief executive Daniel Lalonde said the Milan-based company, which is owned by private equity firms Investindustrial and Carlyle, could become the “LVMH of design”, nodding to his former employer that built the world’s biggest luxury empire by acquiring numerous European labels.

Design Holding, created as a joint venture in 2018 by its two private equity backers, already controls furniture and lighting brands such as Flos and Fendi Casa, which was part of the luxury fashion group.

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