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THG: higher entry prices sought from bidders

Aware of the prevailing winds, THG has set out steps to enhance value both operationally and in corporate governance

It is not immediately clear how a £2.07bn bid undervalues a company with a £1.4bn market cap. But THG, online purveyor of cosmetics and protein powders, was quick to rebuff the bid from a brace of investment firms — as it has a series of earlier “unacceptable” offers.

The group, founded by Matthew Moulding, has long struggled with valuation dysmorphia. Investors initially proved willing enablers, accordingly the company had a market capitalisation of £5.4bn on its debut on the London stock exchange nearly two years ago.

Back-of-the-envelope calculations using round numbers suggest 170p a share is perfectly reasonable. That would value the equity at £2.07bn, or £2.36bn on a fully diluted basis. Adding on THG’s forecast net debt of about £160mn gives an enterprise value of £2.2bn or £2.5bn. Even on the undiluted share base, that gives an EV/ebitda multiple of 13.8 times, pretty much in line with the board pool of ecommerce players.

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