FT商学院

How to supercharge an electric supercar
当超级跑车遇上电动革命

The great makers are looking to jolt their classics into the 21st century
汽车是移动的雕塑,伟大的制造商们正在寻求将他们的经典作品推向21世纪。

That the cars of the future will be electric-powered is now inevitable. Whether they will retain the design signatures of the petrol-driven models that preceded them is still yet to be seen. Electric offerings from luxury stalwarts are only just beginning to appear. Though Mercedes, Porsche and Audi had EV models for 2021, Ferrari, Maserati, Bentley, Lamborghini and McLaren’s first full electrics won’t be available until 2025 or beyond (ahead of the 2030 ban on the sale of all petrol and diesel-powered cars in the UK). Early promotional materials for new cars – the Rolls-Royce Spectre and Maserati’s GranTurismo, for example – point to the continuation of a design language that maintains the brand’s signature look. This is a good sign.

未来的汽车将是电力驱动的,这是不可避免的。他们是否会保留之前的汽油驱动车型的设计特征还有待观察。豪华汽车的电动产品才刚刚开始出现。尽管梅赛德斯、保时捷和奥迪将在2021年推出电动汽车,但法拉利、玛莎拉蒂、宾利兰博基尼迈凯轮的首款全电动汽车要到2025年或更晚(赶在英国2030年禁止销售所有汽油和柴油车之前)才会上市。劳斯莱斯幽灵(Rolls-Royce Spectre)和玛莎拉蒂(Maserati)的GranTurismo等新车的早期宣传材料表明,它们延续了一种设计语言,保持了该品牌的标志性外观。这是一个好兆头。

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