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Australia’s media industry thrives after forcing Google and Facebook to pay

Some companies struggle to navigate ‘opaque’ Big Tech bargaining code

Google and Facebook paid Australian media companies around A$200mn ($146mn) in the past year because of new regulation that has helped the local industry, according to a new report.

But the system remains an “opaque mess” and some companies are unable to negotiate easily with Big Tech companies, warned the report published on Thursday by the Judith Neilson Institute, a Sydney-based philanthropic organisation that funds media projects.

Australia was the first country in the world to introduce laws forcing technology platforms to negotiate payments with the local media industry after a battle between Google and the country’s consumer regulator. Since then, around 30 deals between media organisations and Big Tech have been struck.

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