FT商学院

Fans are the new face of watch design
粉丝是手表设计的新面孔

Manufacturers are opening their creative doors to the public and find they are learning a lot about their core customers
制造商正在向公众开放他们的创意大门,并理解他们的核心客户的很多情况。

To create the first women’s model of its bestselling DS PH200M, a £785 sports watch popular for its precision and shock resistance, Swiss watchmaker Certina bypassed its in-house designers last March and took to social media, asking fans to vote on key aspects of the design, including the bezel, dial, hands, strap and packaging, with a chance to win the final model.

DS PH200M是一款785英镑的运动手表,因其精确性和抗震性而受到欢迎,为了创造其畅销产品的第一个女款,瑞士手表制造商Certina在去年3月绕过其内部设计师,在社交媒体上要求粉丝对设计的关键方面进行投票,包括表圈、表盘、指针、表带和包装,并有机会赢得最终的产品。

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