Two years after the death of Steve Jobs, Oracle CEO Larry Ellison claimed it was inevitable Apple would struggle under Tim Cook. You only had to look, he said, at what happened to the company in the period after Jobs was ousted in 1985.
“We already know. We saw. We conducted the experiment,” Ellison told talk show host Charlie Rose in 2013. His finger tracing an upwards curve, he said Apple had been an extraordinary success during Jobs’ first spell at the company, only to slump — his finger dropped — when he left.
“We saw Apple with Steve Jobs” when he returned in 1997 — up went his finger. “Now, we’re gonna see Apple without Steve Jobs” — another drop. “He is irreplaceable. They will not be nearly so successful.”
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