The EU will unveil draft legislation aimed at curtailing the use of social media practices such as microtargeting and user profiling by forcing technology groups to share information on how they disseminate ads and target citizens online.
The rules will make the likes of Facebook and Google reveal the parameters they use to determine who views political ads online, including the categories of personal data used for “targeting and amplification”, the goals and the length of time of the ad campaign.
Tech groups will have to disclose the number of individuals targeted by the ad and the source of personal data used, including whether the information was obtained first hand, inferred or gathered from a third party, a draft document showed on Tuesday.