Facebook is changing its name to Meta, reflecting the company’s push to build a avatar-filled virtual world known as the metaverse as it battles a deepening public relations crisis and growing regulatory scrutiny.
Speaking at Facebook Connect, the company’s annual virtual and augmented reality conference, on Thursday, Mark Zuckerberg, chief executive, said Facebook was “an iconic social media brand but increasingly, it just doesn’t encompass everything that we do”.
He added that “from now on, we’re going to be metaverse first, not Facebook first”, relegating the social media network he founded in 2004 to secondary status.
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