The breakout success of Squid Game helped Netflix double its net new subscribers in the third quarter to 4.4m, exceeding forecasts and signalling a strong finish to the year.
The South Korean hit drama, released in September, has been Netflix’s biggest-ever series launch, reaching more than 142m viewers globally. Netflix projected it would add 8.5m subscribers by the end of the year, higher than the 8.33 million expected by Wall Street.
Most new subscriber growth came outside the US, with the Asia-Pacific region contributing 2.2m paid net new subscribers.
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