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Product placement: 007, licence to sell
植入式广告:007就是销量的保证

For brands that feature in a James Bond film, the return on investment can be impressive
对于那些在詹姆斯•邦德电影中出现的品牌来说,投资回报可能令人印象深刻。

Take away the Aston Martin, the Omega watches and the Dom Pérignon, and James Bond is little more than a hitman with a penchant for one liners. No Time to Die, the latest film in the Bond franchise, was released in UK cinemas this week. Stunts, suits and love interest were all present and correct. But there were a few new brand names among the old faithfuls.

除去阿斯顿·马丁(Aston Martin)、欧米茄(Omega)手表和唐培里侬香槟王(Dom Pérignon),詹姆斯·邦德(James Bond)不过是一个喜欢讲单句梗(one liner)脱口秀段子的职业杀手。邦德系列最新电影《无暇赴死》(No Time to Die)本周在英国影院上映。特技、西装和爱情戏一个都没有少,而且还是那么地经典。但除了这些老套路,也出现了一些新品牌。

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