Lego enjoyed dizzying growth in both sales and profits in the first half of this year as the Danish toymaker proved itself to be one of the winners of the Covid-19 pandemic.
It cemented its position as the world’s largest toymaker by increasing revenues in the first half by 43 per cent year on year to DKr23bn ($3.6bn) and net profit by 140 per cent to DKr6.3bn, both records.
Even though its revenues were only 50 per cent higher than the industry’s number two — Transformers and My Little Pony maker Hasbro — Lego’s net profit was 10 times greater.
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