The Great Fire of London helped forge the property insurance market, as residents feared a repeat of the savage destruction of 1666.
In the absence of a state-backed fire service, some insurers even employed their own brigades, betting that limiting the damage to a property would be cheaper than rebuilding it — while also helping stricken owners.
Graeme Newman, chief innovation officer at London-based insurance provider CFC, draws a parallel with today’s rapidly evolving market for cyber coverage, where insurers provide emergency support services as well as financial compensation. Now, “the insurers own the digital fire trucks,” he said.