On Friday evening, in the middle of Times Square in New York City, hundreds of Norwegian football supporters sat down on the pavement and began rowing in unison.
The gesture, meant to evoke a Viking longship, has become the defining ritual of Norway’s storming start to their first men’s World Cup since 1998. The team, which faces France on Friday, has won both its matches so far and is guaranteed to progress to the next round.
For Ole Frøystad, a 39-year-old primary school teacher from a tiny island on Norway’s west coast, it was the moment he realised the “row, row, row” chant he created had gone viral.
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