Apple has increased the price of MacBooks and iPads by about 20 per cent, one of the broadest price rises in its history, as the iPhone maker blamed memory chip shortages caused by the AI infrastructure boom.
Apple’s decision to substantially increase the cost of its entire line of laptop and tablet products spooked investors on Thursday, with a 6.1 per cent share fall wiping $263bn from Apple’s market capitalisation.
It marked Apple’s biggest single-day fall since early April last year, when US President Donald Trump announced his “liberation day” tariffs, and the stock’s second-biggest one-day drop in valuation on record.
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