This article is the latest part of the FT’s Financial Literacy & Inclusion Campaign.
In April, just over two years after India’s markets regulator banned an influencer self-styled Baap of Chart, or “father of charts”, from sharing financial education videos, he was back on social media asking his millions of followers for ideas on how to “grow together”.
The brazen reappearance of the influencer, whose real name is Mohammad Nasiruddin Ansari and whose YouTube channel had a peak of nearly 4.4mn subscribers, underscores the whack-a-mole nature of India’s effort to rein in unlicensed “finfluencers”.
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