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How AI threatens the giants of consulting

The technology opens the door for smaller, well-funded challengers to take market share from the Big Four and others

It all started with a chicken shop deal. When Mark Bunker read about the founders of a UK fast-food chain walking away with a small fortune after a private equity deal, he felt something close to envy. “It can’t be that difficult,” he recalls thinking.

But Bunker was a Deloitte senior advisory partner, not a chef. Launching a new advisory firm capable of competing with the huge incumbents was widely considered impossible. Scale was everything in consulting.

Yet the landscape was shifting. AI was beginning to erode the advantages that had protected the major players for decades and rumours were circulating of Big Four partners leaving to launch AI-native advisory firms backed by private capital.

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