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The end of the mortgage broker? How AI is transforming the UK property market

Home loans and the buying process are ripe for disruption by technology

When Daniel Hegarty first asked an AI platform what mortgage he should get and why, he was startled by the quality of the results.  

“These AI platforms are giving phenomenally precise and thoughtful mortgage advice,” says Hegarty, former chief executive of UK mortgage broker Habito. “It built sensitivity models for my mortgage around changes in rates and the pros and cons of fixing versus not fixing — all of the things that mortgage brokers advise on.”

But when he started playing around with Claude, Anthropic’s AI platform, he was “shocked” by how prescriptive it was willing to be in what is a highly regulated advisory process. “It wasn’t just saying here are some representative numbers that you might be interested in. It was saying: ‘You should definitely get that one.’”

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