Lotus has thrown a lifeline to its UK manufacturing plant a year after threatening to cease production at the facility, saying it was the “best option” for building its first-ever hybrid supercar.
Feng Qingfeng, chief executive of Lotus Group, also slashed its ambitious sales target to just a fifth of the original figure, telling the FT that a new strategy was needed to revive the struggling brand controlled by China’s Geely.
“In the past, we moved too fast,” Feng said in an interview ahead of his appearance at the FT’s Future of the Car summit, adding that its focus was “the pursuit of profitability and sustainability of the company”.