苹果

Apple’s next chief John Ternus confronts break from China playbook

Rising memory costs and Donald Trump’s pressure to invest in US manufacturing will force tough early calls

Apple’s incoming chief executive is set to inherit a series of decisions over manufacturing, pricing and global trade that mark a break from the business model that underpinned its growth under Tim Cook.

Supply chain experts, industry executives and analysts said John Ternus would have to decide how far and how quickly to shift iPhone production beyond China, manage growing pressure from Washington to invest in US manufacturing, and respond to surging memory costs that threaten to squeeze margins or push up prices.

Ternus will take the helm in Se