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China’s smartphone king takes on Elon Musk in Europe with premium EVs

Xiaomi wants to expand on the continent as demand for its cars outstrips production

Just two years after building its first car, China’s largest smartphone maker has already delivered 650,000 electric vehicles — on par with the number of Tesla vehicles sold last year in the world’s largest automotive market. 

Xiaomi founder Lei Jun, who has earned comparisons with Steve Jobs, now aims to take on Elon Musk’s company in Europe with its premium EVs known for their breakneck acceleration and advanced features that even Ford chief Jim Farley fell in love with.

Since Lei announced his plan to build a car in 2021, Xiaomi stunned the global car industry with the launch of its first model — the Speed Ultra 7 sports sedan — just three years later with 50,000 being snapped up in the 30 minutes after orders opened.

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