It is hard to argue with success when you measure it in the trillions of dollars. Tim Cook’s 15-year tenure as Apple chief executive will, rightly, go down as one of the greatest runs in business history. But the figures alone don’t give the full picture or help to explain the scale of the task that lies before John Ternus, who will succeed him later this year.
当你用数万亿美元来衡量成功时，很难对其提出质疑。蒂姆•库克(Tim Cook)担任苹果首席执行官的15年，无疑将被载入史册，成为商业史上最辉煌的任期之一。但仅凭数字并不能呈现全貌，也无法解释摆在约翰•特纳斯(John Ternus)面前的任务有多么艰巨——他将于今年晚些时候接替库克。
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