商业快报

Meta builds AI version of Mark Zuckerberg to interact with staff

Chief executive is training and testing his own character as part of wider push to develop ‘personal superintelligence’

Meta is building an artificial intelligence version of Mark Zuckerberg that can engage with employees in his stead, as part of a broader push to remake the Big Tech company around AI.

The $1.6tn group has been working on developing photorealistic, AI-powered 3D characters that users can interact with in real time, according to four people familiar with the matter.

The company recently began prioritising a Zuckerberg AI character, three of the people said. 

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