Samsung wants to strike new strategic deals with AI companies to integrate a variety of models into its smartphones in an effort to erode Apple’s lead in the global market.
TM Roh, the Korean tech giant’s consumer device chief, told the FT it was “open to strategic co-operation” with more AI groups such as OpenAI, having recently added the Perplexity AI search engine to its mobile operating system.
He said Samsung’s research shows consumers are increasingly using several AI services rather than relying on a single platform, adding that greater choice could help Galaxy devices stand out in a market where Apple has yet to roll out many of the AI features it unveiled last year.
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