FT商学院

The problems piling up at fast-fashion giant Shein
快时尚巨头希音面临的问题不断累积

Regulatory probes and the ending of customs loopholes pose big challenges, but its business model is highly resilient
监管调查与堵塞通关漏洞带来巨大挑战,但其商业模式依然具有很强的韧性。

In November, several French ministers, a bevy of TV cameras and an army of customs officers set up camp at Charles de Gaulle airport outside Paris to conduct a very public inspection of the contents of thousands of packages sent to France by fast-fashion giant Shein.

去年11月,数名法国部长、众多电视摄像机与大批海关人员在巴黎郊外的戴高乐机场“安营扎寨”,对快时尚巨头希音(Shein)寄往法国的成千上万个包裹进行公开检查。

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