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Why ads are coming to your AI chatbot

OpenAI is rolling out advertising on ChatGPT to select users. Experts say others will almost certainly follow suit

In May 2024, the big question for OpenAI was how it would make money with its revolutionary ChatGPT tool. At a talk at Harvard, chief executive Sam Altman was asked if he might consider advertising in future.

His answer was unequivocal. “I would just disclose, as a personal bias, that I hate ads,” he said. They would be “like a last resort for us as a business model”.

Advertising had its place as a way for the early internet to make money, he said, “but I think they do sort of somewhat fundamentally misalign a user’s incentives with the company providing the service”.

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