In May 2024, the big question for OpenAI was how it would make money with its revolutionary ChatGPT tool. At a talk at Harvard, chief executive Sam Altman was asked if he might consider advertising in future.
His answer was unequivocal. “I would just disclose, as a personal bias, that I hate ads,” he said. They would be “like a last resort for us as a business model”.
Advertising had its place as a way for the early internet to make money, he said, “but I think they do sort of somewhat fundamentally misalign a user’s incentives with the company providing the service”.
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