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How SK Hynix went from ‘zombie’ company to Nvidia’s AI ally

The once unloved South Korean chipmaker is enjoying 58% operating margins amid a global shortage of memory chips

For years the most typical career aspiration for a young Korean would have been to snag a job at Samsung. But a recent survey of young jobseekers showed the country has a new most sought-after employer: SK Hynix.

Lim Hee-jin, a student at the prestigious Seoul National University, calls SK Hynix “a really good company with high future potential. If a friend got hired there, I’d say ‘You got into a great place — I envy you’.”

The chipmaker is enjoying its most successful period thanks to dominance of one of the global economy’s most critical technologies — the high-bandwidth memory chips that are powering AI development.

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