OpenAI is introducing advertising on ChatGPT, as the $500bn start-up seeks new sources of revenue to fuel its continued expansion and fend off fierce competition from rivals Google and Anthropic.
The San Francisco-headquartered company announced on Friday that it would begin testing adverts on its free chatbot and cheapest paid offering.
The ads will appear at the bottom of ChatGPT answers in the coming weeks. OpenAI said the marketing messages will be clearly labelled and will appear if relevant to the query.
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