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Elon Musk bows to pressure over Grok creating sexualised AI images

UK prime minister says xAI will restrict the image generator as billionaire pledges to follow laws in all markets

Elon Musk has responded to pressure to stop users of his Grok AI model from generating fake sexualised images of real people, following an outcry over the proliferation of the content on his X platform.

The billionaire entrepreneur came under scrutiny last week after thousands of users began using his Grok AI model to generate sexualised deepfakes of women and, in some cases, children, sharing them on his X social media platform as well as the separate Grok app, both of which are run by Musk’s xAI start-up. 

In a post on X’s safety account late on Wednesday, the company said that it had “implemented technological measures” to prevent its Grok account “from allowing the editing of images of real people in revealing clothing such as bikinis”. It added that this restriction applied to all users, including paid subscribers.

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