Few digital sounds have burrowed into the human brain like the Nokia ringtone.
By 2009 the Finnish mobile phone giant’s signature tune was ubiquitous: being played an estimated 1.8bn times a day across the world — equivalent to 20,000 times every second.
The ringtone — derived from Francisco Tárrega’s classical guitar work “Gran Vals” — had become synonymous with the company that dominated the mobile phone revolution from the mid-1990s until its 2008 peak.
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