Pop Mart is set to significantly expand its global presence next year as the Chinese toymaker faces pressure to continue the momentum of its popular Labubu dolls and ensure it is not a one-hit wonder.
The Beijing-based company is planning to open a flagship store on Fifth Avenue in New York, according to a person familiar with its plans, as well as a separate location in Times Square. They are part of dozens of expected openings in the US, where it already has close to 60 stores.
This month it opened a 600-square-metre store in Sydney, its largest so far in the southern hemisphere, and expects to increase its footprint in Europe and Japan, the person added.
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