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TikTok shopping habits go from budget to Burberry
Lex专栏:TikTok作为购物平台正经历品牌升级

The next phase of the luxury market overlaps neatly with social media platforms
奢侈品市场的下一阶段将与社交媒体平台深度重叠。

What is the best place to buy a luxury watch? In China, more and more high-end shoppers are turning to social media. That is an opportunity for luxury brands seeking younger customers. For social networks themselves — including TikTok, currently the subject of a complex US-China carve-up — it could be a big driver of value.

在哪里买奢侈手表最合适?在manbetx3.0 ,越来越多的高端消费者正转向社交媒体。对于寻求吸引年轻客群的奢侈品牌来说,这是一个机会。对社交平台本身——包括眼下正处于美中复杂“拆分”风波中的TikTok——这也可能成为重要的价值驱动因素。

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