Technology companies are increasingly using their own artificial intelligence models as they seek to demonstrate the transformative potential of this fast-evolving field to would-be buyers.
There is a growing trend of tech companies adopting AI extensively inside their own organisations before offering it to customers. From software development and detection of IT issues to human resources and marketing, the sector is deploying AI applications across a wide range of daily operations.
One adopter of this approach is IBM. Joanne Wright, senior vice-president of transformation and operations at the US tech group, says IBM’s internal AskHR chatbot has handled 94 per cent of staff queries about human resources since last year.
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