Sales of Apple’s iPhone Air, the biggest shake-up to its smartphone design in years, have been worse than expected as consumers opted for better value and higher specifications.
The skinny iPhone was unveiled in September, following several years of incremental changes to the look of the bestselling device. But its relatively high price, and compromises to its cameras and speaker to achieve its 5.64mm thickness, have led buyers to choose other models, according to early sales data.
“Apple had bigger expectations for the Air and it has not delivered on them,” said Nabila Popal at the International Data Corporation.
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