The Nintendo Switch 2 will appear on many a festive-season wish list this year. Already, strong sales of the gaming console have helped drive a strong rally in the shares of Nintendo, the company that makes it. But the stock’s near-50 per cent rally this year also reflects the Japanese group’s shrewd adaptation of a formula that has benefited iPhone maker Apple: turning continuity into a competitive advantage.
任天堂Switch 2游戏机今年必将出现在许多人的节日愿望清单上。这款游戏主机的强劲销量已推动制造商任天堂股价大幅上涨。但该股今年近50%的涨幅，也反映出这家日本企业巧妙借鉴了iPhone制造商苹果公司的成功模式：将产品延续性转化为竞争优势。
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